Do you know someone who’s always misplacing their keys, purse, or backpack or who’s planning a big trip? They might appreciate Apple’s AirTag tracker this holiday season. Attach one to a keyring (with a separate $29 AirTag Loop, $35 AirTag Leather Key Ring, or $39 AirTag Leather Loop) or drop it in a bag, and from then on, they can use the iPhone’s Find My app to see where they left their stuff. AirTag uses the Find My network, so even if the item is far away, passing Apple devices that detect it can securely share its location with you. That makes it especially helpful for tracking down checked luggage that hasn’t arrived at its proper destination. One AirTag costs $29, or you can get a pack of four for $99. You can even have Apple personalize each AirTag with custom text and emojis.
AirPods and AirPods Pro
Apple’s wireless earbuds keep getting better. In September, the company released the second-generation AirPods Pro, replacing the original model and supplementing the second-generation AirPods and third-generation AirPods. All three make excellent gifts. The second-generation AirPods cost $129, have a relatively long stalk, and boast up to 5 hours of listening on one charge. The $179 third-generation AirPods shrink the stalk, switch to a force sensor for controls, add support for spatial audio with dynamic head tracking, feature sweat and water resistance, have a MagSafe wireless charging case, and last up to 6 hours on a single charge. For $249, the second-generation AirPods Pro offer significant upgrades to Active Noise Cancellation and Transparency mode, provide touch control for media playback and volume adjustments from the stem, and increase battery life to 6 hours. The AirPods Pro now come with a new charging case that’s sweat- and water-resistant includes a lanyard loop, and can charge from a Lightning cable, MagSafe charger, Qi wireless charger, or Apple Watch charger. All three models support Hey Siri commands and automatically switch between Apple devices. See all the similarities and differences in Apple’s comparison tool.
Although the original HomePod didn’t set the world on fire, the $99 HomePod mini has been significantly more popular. The grapefruit-sized HomePod mini may be small, but it produces excellent sound and can do almost everything the larger HomePod could do. You can control it entirely via Siri, pair two for stereo sound, use it as a hub for your HomeKit home automation accessories, and even play the sound from your Apple TV. Put a HomePod mini in different rooms in the house, and you can use the Intercom feature to communicate with family members with your voice. If you’re giving it as a gift, remember that it’s best when paired with an Apple Music subscription.
Apple TV 4K
The Apple TV hasn’t changed much over recent years, but this year’s new models are enough better and cheaper to warrant inclusion in this article. If someone on your list would benefit from a streaming media player, consider the new third-generation Apple TV 4K, which has a lot going for it. It now boasts a fast A15 Bionic chip and the Siri Remote charges via USB-C. For someone who primarily wants to watch TV, the $129 Apple TV 4K (Wi-Fi) model is all they’ll ever need, with 64 GB of storage. For $149, the Apple TV 4K (Wi-Fi + Ethernet) has 128 GB of storage for those who want to load a lot of apps and games, and it includes a Gigabit Ethernet port and support for the Thread home automation protocol.
iPad, iPad mini, and iPad Air
If you’re looking to give an iPad as a gift, Apple has numerous options, ranging from $329 to $599.
- Ninth-generation iPad: The budget choice for a kid or an adult with basic needs is last year’s ninth-generation iPad, which remains an astonishing bargain at $329. It works with the first-generation Apple Pencil ($99), and those who need to write can add the $159 Smart Keyboard.
- Tenth-generation iPad: This year’s redesigned tenth-generation iPad starts at $449, moving Touch ID to the top button, increasing the display size to 10.9 inches, and positioning the front-facing camera on the landscape edge. It pairs with the new $249 Magic Keyboard Folio and the first-generation Apple Pencil.
- iPad mini: If you’re looking for something small, the diminutive sixth-generation iPad mini fits the bill at just $499. It’s compatible with the second-generation Apple Pencil ($129), but if you need a keyboard, you’ll have to look to a third-party manufacturer or use a standard Bluetooth wireless keyboard.
- iPad Air: For the most power short of the pricey iPad Pro models, consider the fourth-generation iPad Air. It starts at $599 and can handle even the most intensive tasks, especially with a second-generation Apple Pencil and a Magic Keyboard ($299) or Smart Keyboard Folio ($179).
Apple Watch Gift Certificate
We love the Apple Watch, but be careful when considering it as a gift. There are three different models, and Apple provides a dizzying number of options for case size, material, and color, plus the band and color, making it difficult to know what would be most appreciated. Instead of guessing what your recipient would like, we encourage giving a certificate that’s good for a conversation about what to purchase. Then sit down with the recipient to run through all the decisions on the Apple Watch site.
There are three options this year: the updated Apple Watch SE (starting at $249), the new Apple Watch Series 8 (starting at $399), and the big, beefy, adventure-focused Apple Watch Ultra (starting at $799).
Thanks to a larger screen, faster chip, and Apple’s new iPhone and Apple Watch crash detection feature, the Apple Watch SE is more compelling than ever, and all that most people need. Consider the Series 8 if you also want a larger Always-On display, blood oxygen sensor, and ECG capabilities, along with a new temperature sensor for cycle tracking. The Apple Watch Ultra puts all those features and more into a 49mm titanium case that features a new Action button that gives you quick access to app-specific commands. Its buttons are larger and easier to press, the Always-On display is brighter, the GPS works better in challenging conditions, and it has a depth gauge and water temperature sensor, so it can serve as a dive computer. The Apple Watch Ultra boasts up to 36 hours of battery life in normal usage and up to 60 hours in a forthcoming extended battery optimization mode. It’s an impressive watch, but make sure you like how it looks on your wrist, given how much larger it is than other models. Apple has a helpful comparison tool.
What About a Mac?
Even though they are worthy gifts, we didn’t include any Macs in this article because they’re quite a bit more expensive and difficult to select without extensive discussion of the recipient’s needs. Let us know if you need help choosing the right Mac for someone on your list, but we’re partial to the M2-based MacBook Air for many users.